This summer we have seen a notable shift towards the use of mobile devices, when the Brits search for last-minute travel products. For certain types of products, up to 40% of all Google queries are made on either a tablet or other high-end mobile device. We encourage online marketers to align their activities accordingly to ensure full capture of traffic which comes through Search on all devices. Please find more details about our findings at this link.
Posted by Jonas Vang Gregersen, Sr. Industry Analyst