Wednesday, May 23, 2012

More travel research for you to explore

Want to understand how search drives travel purchases? To compare mobile and desktop use? To understand more about the ROPO effect: research online, purchase offline. Or perhaps you want to deep-dive into the travel market in a particular country? Think Insights is home to the latest insights from a wide range of industries including the travel sector. The site houses case studies and thoughts from leaders to help you develop your travel digital strategy. And now the site has expanded to cover 21 different countries, across Europe, the Middle East and Africa. You can now search our expanded library by country and by sector, making the latest travel research even easier to find. Plus, there are new tools and videos for you to explore, including: two videos on the consumer journey looking at ROPO and attribution. Check out this video to see how the newly expanded Think Insights website can help you. And follow Think on Google+. Posted by Claire Martin, Product Marketing Manager, Google UK