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Friday, June 1, 2012
Curious how Google+ can work for Travel brands?
We're pleased to announce a new case study for how LateRooms.com has found success with Google+. A few of the top highlights from the study include: Approaching 600k followers Several posts have been re-shared over 2,500 times and have received 500 comments A 9% CTR uplift with social extensions on their Brand campaign. Take a look at the blogpost here and download the full case study to see more results and quotes from LateRooms.com! Posted by Erica Trittschuh, Industry Manager UK.
Wednesday, May 23, 2012
More travel research for you to explore
Want to understand how search drives travel purchases? To compare mobile and desktop use? To understand more about the ROPO effect: research online, purchase offline. Or perhaps you want to deep-dive into the travel market in a particular country? Think Insights is home to the latest insights from a wide range of industries including the travel sector. The site houses case studies and thoughts from leaders to help you develop your travel digital strategy. And now the site has expanded to cover 21 different countries, across Europe, the Middle East and Africa. You can now search our expanded library by country and by sector, making the latest travel research even easier to find. Plus, there are new tools and videos for you to explore, including: two videos on the consumer journey looking at ROPO and attribution. Check out this video to see how the newly expanded Think Insights website can help you. And follow Think on Google+. Posted by Claire Martin, Product Marketing Manager, Google UK
Tuesday, April 17, 2012
Let’s start with the stats of the trip - 12 tiger sightings and 1 leopard sighting in 4 safaris.
It was my second visit to the Bandhavgarh Tiger Reserve in less than a year. I fell in love with the park on my first visit last year. Of the all parks I have visited, it provides the best possibility of seeing a tiger in wild. Despite the high possibility and a good tiger density, sighting of a tiger in wild is still a matter of luck. And if luck is with you, you are bound to see more than one tiger here. We saw 12 tigers in this trip. Two of my friends who were in a different gypsy saw 8 in 4 safaris. A minimum of 3 safaris is benchmark out of which at least 2 should be in Tala zone.
Despite large no of tiger sighting, the trip did not started off well for us. This time I took my mother to show her a tiger in the wild. Misfortune stuck us even before we landed at Umaria as my mother’s purse was stolen in the train (Jammu Tawi – Durg Express) where she lost her mobile and cash. With a bit of sadness we arrived at the Green Woods Resort. The resort is about 6 km from the Tala gate which turned out to be a bit too far for a small place like Tala. It is actually inside the Panpatha WLS. The other resort there was the Tiger Lagoon. These two resorts are the farthest located resort at Tala. For the 6am safari, you have to leave resort by 5:15am. If you leave by 5:30am, you are bound to get late. We had stayed there for we could bargain a nice package. Though located far away, its location is quite scenic.
We had planned and booked the safaris well in advance, in Feb itself. It is very important to get safaris for Tala booked in advance. Booking online is not easy as the web portal is problematic. After a couple of futile attempts to book tickets ourselves, we had got it booked through the resort and got the receipts mailed to be double sure that safaris are booked. On our arrival we had found that because of a long weekend, there was considerable rush at Bandhavgarh. So much so that even the Magadhi zone with 65 vehicles was also sold out. Under pressure, the resort staff did not handle the safaris well, even for other guests.
| Magadhi madness |
Next morning we set out for Tala. We had booked our both Tala trips in the morning half. Second half safaris are not good for photography as light falls off very fast once it is past 4:30pm or so. The resort staff created another mess by changing my gyspy. The driver had to revalidate the pass. We lost almost 20 min of prime morning time. Later I realized that we lost that time more for the driver then the resort staff. The driver had actually killed time at the counter. In order to save fuel, some drivers tend to waste time at every possible opportunity and uses short cuts in connivance with the guide. With such a driver in tow, I had another bad trip. Though the route was A-C, we did not see any tiger. My friends again saw a tiger that trip, that too in A-C.
While returning we had started to feel a bit depressed. Misfortune and bad luck was refusing to leave us. Before coming to Bandhavgarh, I had a feeling that one would not see a tiger here only if he carries extreme bad luck. Was that happening to us! I felt bad for my mother who at almost 63 had taken all the pain to come this far to see a tiger in wild. She wanted to go to Jaipur, instead I took her to Bandhavgarh. Even my wife and daughter had started showing signs of stress, despite having seen tigers earlier. During the noon break, we tried to keep us upbeat by shooting birds and butterflies at a stream flowing near our resort. I know that with 8 more safaris lined up in next two months at Ranthambhore and TATR, I will get to see tigers. But time was running out for my mother.
The safari that evening was for Khitauli zone. My friend and mentor Shivang Mehta who was leading a photo tour had told me previous evening that there is only one place in Khitauli to spot tiger – Damdama water hole. He saw a tigress there once out of five safaris he took. So he suggested waiting there. After entering Khitauli gate, we came across human settlement. It was more of a buffer zone then a core zone. We wondered as to how to how those village children were playing in an area which is frequented by Mukunda male. Given the human habitation around, the chance of seeing a tiger appeared further remote. But this time my both my driver and guide were good. God sent them to lighten our misery. The guide suggested that a new male is getting sighted regularly at Surprisingly enough, my friends saw another tiger that evening. That too in Khitauli zone. It was not one of the generally seen tiger there. This made 3 out of 3 for them. That evening everyone was happy. The moods have changed. So did our luck. The resort organized a folk dance program that night. Sipping beer we discussed events of the last two days. We decided to start off early next morning and try for route B-D.
Next morning, we set out for our final safari with elated mood. It was again Tala. By tipping the driver of last trip I had ensured that he remains with us for this final trip. While my friends got route B-D, we were again assigned route A-C. While misfortune followed us, everything was going right for them. My wife was not happy with it. She tried to get the route changed to B-D, but eventually gave up and resigned to fate. The drivers counseled her as it is not route, but luck which matters for tigers. However by starting early we could enter the park as soon as the gates opened. Every min of prime time in morning is very crucial. Losing 15-20 min might be a disaster.
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| Vijaya aka Kankati |
The guide decided to move on and instructed the driver to go to Mahaman. The guide Tej Pratap aka TP turned out to be a jolly good fellow. His sense of humor kept us entertained. The collusion of driver and guide previous day had deprived us a take at Mahaman. On arrival at Mahaman, we found another melee. It was pure chaos. There were at least 3 tigers in the bushes about 100mtrs away. It was the Mahaman family. Vehicles have left no passage for them to come out. Later I came to know from Shivang that Mukunda male was also there, but it was chased away by the greedy mahouts. Though tigers were visible, it was not a good sighting. We decided to move on.
After arriving at centre point, we were offered the option of either trying to spot the Vijaya cubs or go for tiger show which was happening with Banbai (Wakeeta) family in route B-D. On enquiring I came to know that even majestic Bamera male (now Sashi) is also there. The thought of seeing Bamera again made me decide in favour of the tiger show. When we had arrived there was a queue of about 7-8 vehicles. We had to wait for about 20 min for our turn. The Banbai female with 3 sub-adult cubs were cooling off in the bushes by a stream. Bamera, the father of the cubs, were paying them a visit. A 2 day old sambhar kill had kept the family there. One of the cubs was seen trying to finish off whatever is left of the carcass. It was nice to see 5 tigers together up so close. It was my third sighting of majestic Bamera.
As it was well past 10am, we headed out of the park. We were more than happy. We were ecstatic. The count of tiger sighting of the trip that morning is 12. Unbelievable, but true! Luck had finally smiled on us. Thus we had 2 trips with no sighting, 1 trip had the leopard sighting, and 1 trip had 12 tiger sightings.
Bandhavgarh is rocking with so many cubs. Vijaya, Banbai (Wakeeta) and Mahaman – all are having 3 cubs each (as of April 2012). Now my friend Sanjib vouches that if there is any place which almost guarantees a tiger sighting, it is Bandhavgarh. I wish there was little less crowd. Next time I will plan my visit when there are no holidays around. I will certainly skip Magadhi and instead will do Tala and Khitauli.
Friday, March 30, 2012
Singapore and Malaysia : Should you be on a package your or not
A package suits the tourist, not the traveler. Packages seriously restrict one’s mobility. Travelling on your own gives you the tremendous flexibility of having your own schedule and visit all places you want to visit. 99% of my travel in India has been without any package and had not faced any problem. Thus I decided to take this experiment a step further on my first family vacation abroad. This article is the first on the series about my 9 day trip covering Singapore and Malaysia without any package.
Cost Benefit : What you do not get in a package
| Business district at night |
I had covered Singapore (4N 4D), Langkawi (2N 3D) and KL (2N 2D). The all inclusive cost per head was almost Rs.40K (in Oct, 2010). No package would offer you 8 N 9 D or one that include Langkawi at this price. What you normally get around 45K is 3N Singapore , 2N KL and 2N Genting. While Lakngawi is about an hour’s flight from KL, Genting is just couple of hours drive from KL. Whereas all my internal travel was by air.
For local sightseeing at Singapore , the packages will hand you the basic ticket of Hippo Ho-Ho bus ticket. It generally does not include Singapore Flyer ticket. We bought package ticket of Hippo which included Flyer ticket costing about S$30 per head.
Most packages do not offer you trip to Jurong Bird Park in Singapore . This is one must see attraction. This is because going to Jurong involves separate transportation. The Zoo and Night Safari are at same place and hence no transportation is involved between these two.
So what additional items we got by spending almost the same amount: At least 1 extra night, Jurong Bird Park, To and fro cable car ride to Sentosa, experience local flavour with MRT travel, saw the Merlion both in daylight and at night, visited the Opera house and witnessed a performance, walked along the boat quay and Clark’s quay, had food of choice at Indian restaurants (not buffet meals) ….actually the list goes on and on. So you decide.
How you plan :
1) When you are travelling on your own, you need to plan well in advance. Keep looking for cheap offers by airlines like Air Asia. Once you book India – KL and back tickets, plan other segments of travel and keep booking tickets periodically so that you do not feel the load on your pocket. You will be able to space out your expenditure on ticket this way. Book all tickets prior to 3 months of travel date to get best deal.
2) Start booking hotels at least up to a month before arrival. This can also be done periodically. It is always better to book directly with the hotel.
3) My suggestion here is to compare price with various sites like Agoda, Hotels Combined, etc. Options are unlimited. Shortlist the hotels depending on what you are willing to pay. Read about them Tripadvisor. Then compare the prices with hotel’s own website. Book wherever you find it cheapest. Sometimes it is cheaper on sites like Agoda while on other occasion’s hotel’s direct site may turn out to be cheaper. An advice: if hotel is very cheap at Singapore, it may be located at a red light area. So be careful.
4) Visa : Apply at least 15 days before departure. I found that the best deal in Delhi is provided by Riya Travels which is an authorized / approved agent by Malaysia and Singapore High Commission. For Malaysia visa they charged Rs.850/- as against Rs.1200/- by Thomas Cook or Cox & Kings. The bigger the name of the travel agency, the more you pay.
5) Forex : Riya Travels offers good rate. You can also do your research with various agencies. But bigger the name of the operator, the costlier the forex will be. Infinity Centrum also offers good rate. I got my forex from Centrum. Get your forex at least 48 hours before departure. Carry only the amount you need. Otherwise, you will loose a couple of thousand rupees only in exchanging unused currency. You can always safely carry USD and make sure to carry only bigger notes like 100 or 50 dollars as they gets you best exchange rate.
6) Do your research of the places you will be visiting. Download maps. Make your own schedule of sightseeing. Always keep a plan B ready.
Get, Set, Go :
Despite all these I had butterflies in tummy on landing at Singapore . On an alien place, with family in tow, I had a few anxious moments once I got out of the airport. Got into a taxi for Little India. Barely a couple of hours down the line I was so much at ease, as if I was travelling somewhere in Delhi.
Location:
Singapore
Wednesday, March 28, 2012
Packing bags for Bandhavgarh
Returning to one of my new favorite location - Bandhavgarh almost after a year. Hoping to meet those majestic tigers again. Learnt that a new tiger named Mukunda male has joined the scene. Actions at Tala has shifted to Magadhi a bit. Will be taking 4 safaris - two at Tala and one each at Magadhi and Khitauli. During my last trip all safaris were at Tala. This time I will get to cover other ranges as well. Stay is booked with Green Woods resort. The trip was planned well in advance to take benefit of the long weekend ahead (5-8 April). It must be a mad rush for tickets now.
Monday, March 19, 2012
Havelock : Ultimate Andaman Experience Part-II
The main reason of my trip to Andaman was to have an island holiday. Imagine something like lying by a serene turquoise sea, sip in a beer, occasionally have a swim and then relax. Port Blair offers none of these. Havelock has all that an island of your dream should have. Thus I had planned a 3 nights stay at Havelock . An extra day was meant to lie and relax on sun baked white sand beaches.
Havelock is the ultimate Andaman. Most foreign tourist was seen heading straight to I had stayed at Eco Villa at Havelock on Beach no.3. This beach is a bit rocky. They are actually dead corals. However the place was decent. I found that resorts on beach no.5 are better because beaches there are not rocky. You get accommodation from 300 to 3000 - fitting almost any budget. Almost all of them are bamboo hut made out of natural materials. As on Jan, 2012, there are about 45 resorts. Almost all of them are located along the beaches, which mean each one has its pie of a small private beach. Exception to this is Hotel Kingdom Place , Hotel Sourav and Jungle View Nest, which are not on the beaches. If you are on a package, ask your agency about the hotel. A bad choice will end up you repenting your entire stay at Havelock .
Sightseeing activities can be arranged by your resort. Rates are generally fixed. If you do all activities with one agency, then you get a better deal. My auto driver offered me rates, which when I compared with the resort rates found almost the same. It is always better to have a second quote to ensure that you are not overcharged. Both rates being same, I decided to go with the auto driver Sanika as I liked his behavior. He was the only one who did not try to fleece us on the trip from jetty to hotel. So I did all activities through him.
Activities at Havelock :
1) Kaala Pathar beach : It got its name from some of the rocks in that area. A beautiful beach with very little crowd. Go there in the morning and relax on the beach till noon. The sea is relatively calm at this place. You need to find stretches without stones. There are plenty of such stretches. Our cab had dropped us there around 9am and picked us up again at around 12 noon.
2) Radhangar beach : This is beach no 7. Touted as one of the best beaches of Asia , this certainly stands upto that billing. A wide and long white sandy beach with nice waves make it a beautiful place. There always is a decent crowd there. We have been there twice. An evening trip will allow you enjoy beautiful sunset.
3) Elephant beach : We went there for a snorkeling trip. A 30min speed boat ride will take you there. A big signboard warning you of crocodile will welcome you to this place. We got to know that in 2011, a foreign tourist was killed here by croc. Despite the risk, this is a beautiful serene beach. This is a very calm beach, ideal for snorkeling. We had our first snorkeling experience here. I feel it is safe as long as you stay within the area where snorkeling is done. Venturing out of the crowd may be riskier. A typical trip cost about Rs.2500/-
4) Diving : Along with snorkeling, diving is a popular activity. While snorkeling can be done by almost all, diving is not for all. It is costlier as well. Most resort offer diving. We did not try it. A typical single dive would cost you about Rs.3500/-.
5) Fishing : If you have time and money to splurge, then this is one activity you can do. A trip of about 2 hours cost about Rs.3000/-.
6) Relaxing : The best activity at Havelock . Be lazy. Just sit in the chairs kept at the garden of your resort, sip in a beer, watch the waves and soak in the moments. This is what Havelock is sought after.
A typical Andaman package offers you a single night or two nights’ stay at Havelock and would include a trip to Radhanagar beach. All other activity mentioned above is to be undertaken at your own cost. Meals are costlier at Havelock as compared to Port Blair. Resorts generally do not offer stay with full board (AP) plans. Havelock is a non-vegetarians delight. The choices of sea food will long you to stay longer.
Local transport includes a few buses that ply between the jetty and Radhanagar beach. Most common mode of transport is auto ricksaw. Be prepared to be overcharged for your trips. They generally have fixed rates for trips to Radhanagar or Kalpathar or Elepahant beach. You can also get bi-cycles and bikes. Your resort or even the auto-wallah can arrange this for you. Bike is not a very cheap option @300/- per day plus petrol @80/- per liter, but gives you flexibility if you are a couple.Want this Ultimate Andaman Experience further customized. Contact Us:call4tiger@gmail.com
Wednesday, March 7, 2012
London Olympics 2012

We are pleased to release our latest travel whitepaper, "London Olympics 2012". This paper analyses the impact of the Olympic Games and other major sporting events on the UK Travel Industry.
The objectives of this paper are to study the impact of the Olympic Games on both UK inbound and outbound tourism. In addition, the paper also considers some of the factors around the legacy of the Games. We have made recommendations based on the analysis and identified the key trends that we are seeing in the market
You can access the whitepaper here.
Many thanks!
Posted by Anish Acharya, Industry Analyst, UK.
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